
OUR VISION
Recognized as Indonesia’s most trusted and innovative beauty and hair care partner, providing world-class solutions that empower individuals to achieve their highest confidence and well-being.

OUR MISSION
Bridging global beauty and wellness innovations with the unique needs of Indonesia by developing and curating brands such as Crowncare, JelitaHer, and PureteLab delivering products that unite proven effectiveness, uncompromising quality, and cultural relevance.

OUR VALUES
Innovation : Continuously creating and adopting breakthrough solutions to stay ahead in the beauty and wellness industry.
Integrity : Committing to transparency, authenticity, and ethical practices.
Grow With Us

We work as a team, sharing ideas, supporting each other, and celebrating wins — big and small.
COLLABORATIVE CULTURE

From learning about the latest beauty trends to mastering new digital marketing skills, we invest in your growth.
PROFESSIONAL DEVELOPMENT

Every voice matters, every talent is nurtured, regardless of background.
EQUAL OPPORTUNITY

About Us
PT Pepper Prime Trading is a reputable Indonesian company with deep roots in the beauty and wellness industry. For many years, we have been committed to delivering exceptional products across skincare, haircare, and personal care building a diverse portfolio that has earned the trust and loyalty of a broad customer base.
In recent years, our growth has accelerated significantly, supported by a dedicated team of talented professionals. We recognize that our people are the driving force behind our success, and we place strong emphasis on attracting, nurturing, and empowering exceptional talent.
We are driven by a mission to provide high quality products and services that enhance our customers’ lives, while also creating meaningful opportunities for professional and personal growth for our employees. As a dynamic and forward-looking company, we invite passionate and skilled individuals to join us in shaping an even brighter future together.
Our Services

Personalized Analysis
Our experts analyze your skin/hair with advanced tools, tailoring Crowncare/PureteLab recommendations just for you.

Online Consultation
Got product/routine questions? Our pros offer real-time online advice to maximize your Pepperprime experience.

Subscription Delivery
Never miss your faves! Subscribe for regular doorstep delivery of Crowncare, PureteLab & upcoming JelitaHer.

Trial Kits
Hesitant? Try risk-free sample kits of Crowncare, PureteLab (and soon JelitaHer) to find your perfect match.

Beauty Webinars
Join expert-led sessions! Learn skincare/haircare tips (featuring our brands) to boost self-care know-how.

After-Sales Feedback
Share product thoughts via our platform! We listen to refine formulas/services for a better experience.

OFFLINE COOPERATIVE DISTRIBUTORS
Our Brands

Crowncare
Advanced anti-aging haircare powered by Nano-Biofusion™ technology. Transform dull strands into crowning glory.

PureteLab
Algorithmic Beauty. Authentic Radiance. Skincare engineered by AI analysis of 10,000+ Asian skins. Precision meets purity.

JelitaHer(Coming Soon)
Ancestral Wisdom. Empowered Womanhood Modernizing Indonesia's herbal heritage with gold ginger and moringa extracts for feminine vitality.