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OUR VISION

Recognized as Indonesia’s most trusted and innovative beauty and hair care partner, providing world-class solutions that empower individuals to achieve their highest confidence and well-being.

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OUR MISSION

Bridging global beauty and wellness innovations with the unique needs of Indonesia by developing and curating brands such as Crowncare, JelitaHer, and PureteLab delivering products that unite proven effectiveness, uncompromising quality, and cultural relevance.

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OUR VALUES

Innovation : Continuously creating and adopting breakthrough solutions to stay ahead in the beauty and wellness industry.
Integrity : Committing to transparency, authenticity, and ethical practices.

Grow With Us

COLLABORATIVE CULTURE

We work as a team, sharing ideas, supporting each other, and celebrating wins — big and small.

COLLABORATIVE CULTURE

PROFESSIONAL DEVELOPMENT

From learning about the latest beauty trends to mastering new digital marketing skills, we invest in your growth.

PROFESSIONAL DEVELOPMENT

EQUAL OPPORTUNITY

Every voice matters, every talent is nurtured, regardless of background.

EQUAL OPPORTUNITY

Team

About Us

PT Pepper Prime Trading is a reputable Indonesian company with deep roots in the beauty and wellness industry. For many years, we have been committed to delivering exceptional products across skincare, haircare, and personal care building a diverse portfolio that has earned the trust and loyalty of a broad customer base.

In recent years, our growth has accelerated significantly, supported by a dedicated team of talented professionals. We recognize that our people are the driving force behind our success, and we place strong emphasis on attracting, nurturing, and empowering exceptional talent.

We are driven by a mission to provide high quality products and services that enhance our customers’ lives, while also creating meaningful opportunities for professional and personal growth for our employees. As a dynamic and forward-looking company, we invite passionate and skilled individuals to join us in shaping an even brighter future together.

Our Services

Personalized Analysis

Personalized Analysis

Our experts analyze your skin/hair with advanced tools, tailoring Crowncare/PureteLab recommendations just for you.

Online Consultation

Online Consultation

Got product/routine questions? Our pros offer real-time online advice to maximize your Pepperprime experience.

Subscription Delivery

Subscription Delivery

Never miss your faves! Subscribe for regular doorstep delivery of Crowncare, PureteLab & upcoming JelitaHer.

Trial Kits

Trial Kits

Hesitant? Try risk-free sample kits of Crowncare, PureteLab (and soon JelitaHer) to find your perfect match.

Beauty Webinars

Beauty Webinars

Join expert-led sessions! Learn skincare/haircare tips (featuring our brands) to boost self-care know-how.

After-Sales Feedback

After-Sales Feedback

Share product thoughts via our platform! We listen to refine formulas/services for a better experience.

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OFFLINE COOPERATIVE DISTRIBUTORS

Crowncare
Crowncare

Crowncare is more than anti-grey hair solutions. It's a celebration of vibrant, healthy hair — your ultimate crown. Our shampoos and treatments are formulated with a blend of nature-inspired, scalp-nurturing ingredients. We understand that grey hair can be a confidence-zapper for many, so we've crafted products that don't just mask the issue but target the root (literally!). With regular use, expect to see stronger, more resilient hair, and a return of that everyday confidence that comes with a great hair day. Join the Crowncare community and reclaim your hair's natural glory.

PureteLab
PureteLab

PureteLab is where science and clean beauty shake hands. We believe that effective skincare shouldn't come at the cost of safety or ethics. That's why our products are packed with high-performance, clean ingredients. No harsh chemicals, no hidden nasties — just formulas that work to give you radiant, healthy skin. Whether you're building a simple skincare routine or a more elaborate one, PureteLab fits right in, helping you care for your skin consciously, every day.

JelitaHer
JelitaHer

JelitaHer is our love letter to modern Indonesian women. We take the rich, time-honored herbal traditions of Indonesia and blend them with modern science to create intimate care products that respect heritage and meet today's wellness needs. For women who want to honor their roots while prioritizing their health, JelitaHer is the answer. Stay tuned as we unveil a range of products designed to empower you, naturally.

Our Brands

Crowncare

Crowncare

Advanced anti-aging haircare powered by Nano-Biofusion™ technology. Transform dull strands into crowning glory.

PureteLab

PureteLab

Algorithmic Beauty. Authentic Radiance. Skincare engineered by AI analysis of 10,000+ Asian skins. Precision meets purity.

JelitaHer(Coming Soon)

JelitaHer(Coming Soon)

Ancestral Wisdom. Empowered Womanhood Modernizing Indonesia's herbal heritage with gold ginger and moringa extracts for feminine vitality.

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